Customer Exploration Map
things become and the easier it is to determine what
you should be doing.” — John Russell
- Structuring insights
- Focussing on the problem solution fit
- Thinking about available alternative solutions
- If you have multiple customer groups and stakeholders it is difficult to understand the connections between them
Synthesize the the information and insights you gathered from interviews or observations. We really recommend to base it not only on your assumptions without seeing and talking to the customer or stakeholder group you are exploring.
Not only explore one customer group but multiple customer groups and stakeholders. Therefore use one template per customer / user group / stakeholder.
View on Responsibility
- “The first rule of user research: never ask anyone what they want.” : Great article about how you can successfully find out about your customers’ needs (Medium)