Bait and Hook

Tools & Methods Business Model Patterns Companies & Stories The basic product (hook) is offered cheaply or free; the complementary product or refill (bait) is sold expensively. The basic product cannot be used without the complementary product. Tags lock... read more


Tools & Methods Business Model Patterns Companies & Stories A freemium business model offers a basic service for free, additional premium functions or services are only available for a fee. Tags DigitalPricingRevenueServiceValue Proposition Description “The easiest... read more


Tools & Methods Business Model Patterns Companies & Stories With a subscription business model the company receives periodic payment in order to deliver (give access to) a product or service Tags DigitalPricingRevenueServiceValue Proposition Description Instead of... read more

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